Chevrolet Volt Marketing Plan

HOW DO WE INCREASE SALES FOR THE VOLT THROUGH MARKETING?

This is an assignment for my marketing capstone class that required I create and explain a marketing plan for a product that had not yet reached its full potential. The information in this presentation was found directly from Chevrolet and expanded upon using marketing and business knowledge accumulated from across the spectrum of business courses provided at USC Aiken. Click here for the full Marketing Plan.